It’s 2007 already. If you are like most merchants, you’ve followed the advice of your NSO firm and completed some basic site optimization projects. You routinely spot check your Google indexation, and your rankings on 100 or so “trophy” keywords to show your executive team. And a look at your web analytics shows your natural search channel sales growing. So what’s wrong with this picture?
Let the Long Tail of natural search and KPI metrics strengthen your website through best practice SEO.
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Lost shoppers are being found through unbranded keyword searches by the e-commerce clients of Netconcepts, a global Web technology company specializing in natural search optimization consulting and search-friendly E-Business design. Netconcept’s clients are increasing their e-retail traffic through natural search optimizations that don’t depend on “brand name” keywords.
Netconcepts released a white paper last month, “Chasing the Long Tail of Natural Search,” which details the dynamics of the long tail phenomena and how e-commerce marketers can capture unbranded keyword searches. The study reveals the compelling truth that the unbranded market opportunity is 40 times richer than branded searches.
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Filed under: Learning Center Long Tail News Releases SEO
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The long tail isn’t a threat to branded search, but a well rounded unbranded complement to natural search engine referrals. However, it’s much easier said than done says PJ Fusco, lead strategist with Netconcepts in this article for ClickZ - unless, of course, the site’s content management structure or e-commerce platform has been built on a blog-like publishing system. Many corporate and e-commerce sites are the antithesis of blogs, she goes on to say…
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After reading Netconcepts’ latest white paper, Chasing the Long Tail of Natural Search, during the August eTail conference in Philadelphia, PA, Catalog Success Associate Editor, Matt Griffin. Griffin wrote this article.
Griffin discusses why the (over discussed, under explained) 80/20 rule has such validity on search engine marketing of today’s business. He also summarizes Netconcepts’ key tactics to capturing the Long Tail of Natural Search.
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In this teleseminar, Netconcepts’ founder Stephan Spencer talks with buzz marketing experts Dave Balter, Luanne Calvert, Ben McConnell, Jackie Huba, Jim Nail, Jerry Needel and Emmanuel Rosen.
Learn what buzz marketing is, how to implement an effective buzz marketing campaign and why word-of-mouth can be a wonderful tool to add to your marketing arsenal.
Read the Executive Summary: part 1 and part 2
Download the Transcript: PDF (300 K)
Produced by MarketingProfs.com
Buzz Marketing Podcast Roundtable Interview [105:28m]:
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In this teleseminar, Netconcepts’ founder Stephan Spencer moderates a panel of email marketing experts, including Chris Baggot, Rok Hrastnik, Eric Kirby, Jim Sterne, and Shar VanBoskirk. The output of which is an insight into email marketing’s true power and potential. Produced by MarketingProfs.com.
Read the Executive Summary: part 1 and part 2
Download the Transcript: PDF (300 K)
Email Marketing Teleconference [106:42m]:
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What happens when Netconcepts’ president Stephan Spencer gets such blogging and marketing luminaries together over the phone as Seth Godin, Doc Searls, Robert Scoble, Shel Israel, Steve Rubel, Debbie Weil, BL Ochman and Toby Bloomberg? An amazing discussion about the possibilities and future of marketing blogs, that’s what! Produced by MarketingProfs.com.
Read the Executive Summary: part 1 and part 2
Download the Transcript: PDF (600 K)
Business Blogging Teleconference:
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In this teleseminar, Netconcepts’ founder Stephan Spencer heads up a 90 minute session with SEO thought leaders: Cam Balzer, Christine Churchill, Mike Grehan, Ammon Johns, Brian Klais, Barry Lloyd, Ian McAnerin, Alan Rimm-Kaufman, Eric Ward and Jill Whalen.
Learn about the rapidly changing world of search, find out where SEO is heading, discover new trends and opportunities, and listen while the panel explores the real issues facing the industry today.
Read the Executive Summary: part 1 and part 2
Download the Transcript: PDF (300 K)
Produced by MarketingProfs.com
SEO Seminar with Leading Experts [105:31m]:
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Podcasting is an arena that has grown by leaps and bounds since its inception. In this interview, Stephan Spencer sits down with Doug Kaye, podcasting pioneer. Doug founded IT Conversations, which offers podcasts from many expert thought leaders in information technology.
Listen to this podcast to get a historic glimpse into podcasting, its challenges and successes, and its potential applications.
Interview with Doug Kaye, Podcasting Pioneer [40:28m]:
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